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Let’s get active with Regatta Great Outdoors and Strava

21st April 2022

Exciting new partnerships continue our work to inspire more women to be active, wherever they live.

We've teamed up with online activity tracker Strava and outdoor clothing company Regatta Great Outdoors for two inspiring new campaigns, launching in May, as we continue our mission to encourage more women to become active on their own terms. 

Celebrating and empowering women to get active has been at the heart of what we do since our launch in 2015, so collaborating with organisations that share our values - such as tackling inequalities in activity levels - is hugely important to us. 

The Regatta Great Outdoors x This Girl Can partnership aims to inspire women to get active in the great outdoors – wherever they live and whatever that looks like, while the This Girl Can x Strava collaboration will build a vibrant community of women who’ll support each other to get active again after taking a break. 

A woman smiles while lying on an exercise mat at home

These partnerships will help us continue to break down the barriers that can stop women from getting active, like fear of judgement and fear of not being fit enough, and our campaign lead Kate Dale is excited by the opportunities they bring. 

“Despite the great progress made since we launched This Girl Can in 2015, women are still less active than men, and the disruptions of the pandemic has made returning to activity even more of a challenge,” she said. 

“This means that millions of women are missing out on the physical, mental, and social rewards of an active lifestyle, and it’s why we’ve got to find new ways to give women the confidence they need to take the first step towards getting active.  

“That’s why we’re delighted to partner with Regatta and Strava, who share the Uniting the Movement ambition of tackling the gender activity gap and empowering women to get active on their own terms. 

“It might be a countryside hike, a jog with a friend, or a walk in the park – there’s only one right way to get active, and that’s what is right for you.” 

Regatta Great Outdoors

Look out for the Regatta Great Outdoors x This Girl Can campaign on social media. 

Together with Regatta Great Outdoors, we’ll be supporting women to make outdoor activity part of their daily lives, by encouraging them to get active in the places and spaces around them – whether it’s climbing a hill or walking to a city office. 

Our social channels will share ways to get active in the great outdoors throughout May and beyond, and we’ll be calling on our community to share your ideas and activities too. 

You can also head to @regattaoutdoors on Instagram to see the campaign come to life.  

Find out more about Regatta Great Outdoors. 

Find out more about Regatta Great Outdoors

Strava

Our This Girl Can x Strava partnership will build a vibrant community of women who’ll support each other to get active again after taking a break from it. 

Built on the insight that almost half (47%) of women are held back from getting active due to fears of not being fit enough, our partnership aims to normalise the breaks we all take from physical activity and champion the return to a more active lifestyle.  

We’ll be inviting women to ‘Make Your Comeback’ and celebrate the joy of moving again, with our brand-new This Girl Can Club on Strava providing a safe and supportive space. 

The TGC Club will allow you to share your experiences, find inspiring challenges and use the power of friendship and community to start moving again.  

In early May, we’ll publish a toolkit of resources so that everyone can benefit from the support of the This Girl Can community on Strava.  

Find out more about Strava