We inspired 2.9 million phenomenal women to get active in all their sweaty, jiggly glory.
Everyday women with relatable bodies gave judgement the finger and got moving in ways that worked for them.
But despite this progress, there is still more to do.
Research shows that the pandemic and cost-of-living crisis have had a disproportionate impact on women. Meaning they have less to spend on weekly budgets and less time to spend on themselves.
As a result, their activity levels have fallen and show little sign of recovery. So how can we make a change?
Our research shows 2.4m more men than women strongly agree that they enjoy sport and physical activity.
That’s 2.4m women missing out on the opportunity to relieve stress, build connections and improve self-esteem - to feel just a little more badass.
We call this the enjoyment gap.