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Since launching in 2015, This Girl Can has always been shaped by our research and responded to the latest findings available related to women's motivations and barriers around getting active. 

Its success is down to the fact that it has been truly insight-driven, and that in following the insight we were prepared to create a campaign which was (at times) challenging to us and challenged the status quo. 

What women tell us

Nothing for us, without us.

We are passionate about the importance of listening to the women we're trying to reach and shaping experiences around their needs.

We strongly encourage anyone looking at creating activity provision for women and girls to utilise the insight we've provided within this section, or to refer to the other fantastic resources we've signposted to below.

Active Lives

Sport England runs two annual surveys: Active Lives Adult (16+), and the world-leading Active Lives Children and Young People (5-16), both of which give a unique and comprehensive view of how people are getting active and can provide the perfect starting point for looking at insight into women’s activity levels. 

The results of the adult survey are published every April, covering the previous November-November period, with the children and young people results published in December, covering the previous academic year.

Use the links below to see the archive of all Active Lives reports and data tables that are available to donwload, or examine, explore and filter the data using the Active Lives Online Tool.

A decorative collage of screenshots from the As told by the 51% report

As told by the 51%

This Girl Can and ukactive joined forces to develop insight to better understand concerns, behaviours and perceptions women and girls have about participating in activities within gyms and leisure centres.

Read the report

Further reading

Women in sport

The charity dedicated to transforming sport for the benefit of every woman and girl in the UK.

Women's Sport Trust

The group talking to the people and organisations who have the power to reshape the sporting landscape.

International Working Group on Women and Sport

The world’s largest network dedicated to advancing gender equity and equality in sport, physical education and physical activity.