The Enjoyment Gap
Our research shows 2.4m more men than women strongly agree they enjoy sport and physical activity.
That’s 2.4m women missing out on the opportunity to relieve stress, build connections and improve self-esteem - to feel just a little more badass. We call this the enjoyment gap.
Belonging starts with inclusion
We've launched the next chapter of our groundbreaking campaign – here's our latest insight and guidance.
