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Privacy statement

We take our responsibility to look after personal data very seriously and we ensure that respecting privacy is at the heart of all we do.


Welcome to the English Sports Council (Sport England’s) This Girl Can privacy policy. This Girl Can is a Sport England funded campaign (the Campaign) designed to get women to get physically active. 

Sport England respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit the This Girl Can (TGC) website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.  

This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy. 

  • Important information and who we are

    Purpose of this privacy policy 

    This privacy policy aims to give you information on how Sport England collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our TGC newsletter, register with our TGC Campaign Hub, contact us by email , interact with us on our social media channels or submit content for our case studies or other stories.  

    This website is not intended for children, and we do not knowingly collect data relating to children. 

    It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.  


    The English Sports Council is the controller and responsible for your personal data (collectively referred to as "Sport England”, “This Girl Can”, "we", "us" or "our)" in this privacy policy. 

    We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.  

    Contact details 

    If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways: 

    Full name of legal entity: The English Sports Council 

    Email address: [email protected]  

    Postal address: SportPark, 1st Floor, 3 Oakwood Drive, Loughborough, Leicestershire, LE11 3QF  

    Telephone number: 020 7273 1592  

    You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues ( We would, however appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.  

    Changes to the privacy policy and your duty to inform us of changes 

    We keep our privacy policy under regular review. This version was last updated on 14 February 2023. Historic versions can be obtained by contacting us at [email protected]  with Privacy Statement in the subject window. 

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

    Third-party links 

    This website may include links to third-party websites, social media channels, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. 

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  • The data we collect about you

    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

    • Identity Data includes first name, maiden name, last name, username, password or similar identifier, marital status, title, date of birth and gender. 
    • Contact Data includes delivery address, email address and telephone numbers. 
    • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.  
    • Profile Data includes your username and password, orders made by you, your interests, preferences, feedback and survey responses.   
    • Usage Data includes information about how you use our website, products and services.  
    • Marketing and Communications Data includes your preferences in receiving marketing from us and any third parties and your communication preferences. 


    We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. 

    We may collect Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). However, if we do so we will always seek your explicit consent before collecting such personal data. 

    If you fail to provide personal data 

    Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.  

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  • How is your personal data collected?

    We use different methods to collect data from and about you including through: 

    • Direct interactions. You may give us your (Identity, Contact and Marketing and Communications Data) by filling in forms or by corresponding with us by post, phone, email, social media channel or otherwise. This includes personal data you provide when you:
    • apply for our TGC Campaign Assets, Brand Guidelines or other products and services;
    • create an account on our website;
    • subscribe to our service or publications; 
    • request marketing to be sent to you;
    • provide material for our case studies,
    • engage with us in our social media campaigns, 
    • enter a or survey; or 
    • give us feedback or contact us.  
    • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy here for further details. 
    • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:  


    Technical Data from the following parties: 

    • analytics providers (such as Google based outside the UK);  
    • social media platforms such as Facebook, Instagram, LinkedIn  
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  • How we use your personal data

    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

    • Where we need to perform our public task, 
    • Where you have asked us to get in touch with you or you have communicated with us or asked to be added to our mailing list, 
    • To administer or resolve a complaint, 
    • To provide you with any requested service, 
    • Where we need to comply with a legal obligation. 


    Click here for the Sport England Privacy Statement, Lawful bases to find out more about the types of lawful basis that we will rely on to process your personal data. 

    Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before processing special categories of data or sending marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us at [email protected] or [email protected] and including This Girl Can Consent in the subject window.  

    Purposes for which we will use your personal data 

    We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.  

    Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one ground has been set out in the table below.  


    Type of data 

    Lawful basis for processing  

    To register you as a Campaign Supporter 

    (a) Identity(b) Technical  

    Public task 

    To manage our relationship with you which will include: 

    (a) Notifying you about changes to our terms or privacy policy 

    (b) Asking you to leave a review or take a survey 

    (a) Identity  

    (b) Contact  

    (c) Profile  

    (d) Marketing and Communications 

    (a) Public task  

    (b) Necessary to comply with a legal obligation 


    To enable you to complete a survey 

    (a) Identity  

    (b) Contact  

    (c) Profile  

    (d) Usage  

    (e) Marketing and Communications 

    (a) Public task  

    (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) 

    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)   

    (a) Identity 

    (b) Contact 

    (c) Technical 

    (a) Public task (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) 

    (b) Necessary to comply with a legal obligation 

    To deliver relevant website content to you and measure or understand the effectiveness of the content we provide to you 

    (a) Identity  

    (b) Contact  

    (c) Profile  

    (d) Usage  

    (e) Marketing and Communications  

    (f) Technical  

    (a)Public task 

    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences 

    (a) Technical  

    (b) Usage  

    (a)Public task (to identify types of users of our products and services, to keep our website updated and relevant, to develop our business and to inform our funding strategy) 

    To provide you with our TGC newsletter  

    (a) Identity  

    (b) Contact  

    (c) Technical  

    (d) Usage  

    (e) Profile  

    (f) Marketing and Communications 

    (a) Public task  


    We strive to provide you with choices regarding certain personal data uses, particularly around marketing. We will provide you with an opportunity to opt-in to marketing communications.   

    Opting out 

    You can ask us or third parties to stop sending you marketing messages at any time clicking unsubscribe on any newsletter received or by contacting us at [email protected] with Opt-out in the subject window.  

    Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us for another stated purpose. 


    We use cookies on this site. A cookie is a small text file that is downloaded onto ‘terminal equipment’ (e.g., your computer or smartphone) when you access the website. It allows the website to recognise that user’s device and store some information about the user’s preferences or past actions. More on how we use cookies and how you can choose cookies can be found in our This Girl Can Cookie Policy which can be found here.

    Change of purpose  

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected].  

    If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

    Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 


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  • Disclosures of your personal data

    We may share your personal data with the parties set out below for the purposes set out in the table above. 

    • Internal Third Parties as set out in the Glossary.  
    • External Third Parties as set out in the Glossary. 


    We require all third parties to respect the security of your personal data and to treat it in accordance with the law and where required must execute a data processing agreement. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

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  • International transfers

    We do not transfer your personal data outside the UK currently. However, if we ever transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:  

    • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.  
    • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.  


    Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK. 

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  • Data security

    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

    In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.  

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

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  • Data retention

    How long will you use my personal data for? 

    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

    We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 

    To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. 

    Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us at [email protected] or [email protected]

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  • Your legal rights

    Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:  

    • Request access to your personal data. 
    • Request correction of your personal data. 
    • Request erasure of your personal data. 
    • Object to processing of your personal data. 
    • Request restriction of processing your personal data. 
    • Request transfer of your personal data. 
    • Right to withdraw consent. 


    If you wish to exercise any of the rights set out above, please contact us at [email protected] with This Girl Can in the subject window.  

    What we may need from you 

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

    Time limit to respond 

    We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  

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Find out more about lawful basis, third parties and your legal rights. 

  • Lawful basis

    Public Task means the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Sport England is empowered by Royal Charter to foster and encourage the participation by the general public in sport and physical activity in England, among other things. To do so we must engage with and connect with the public. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).  

    Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 

    Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. 

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  • Third parties

    External Third Parties 

    • Our appointed website host CyberDuck Ltd based in the UK is an authorised data processor, 
    • Our appointed This Girl Can newsletter database host Campaign Master (UK) Ltd based in the UK is an authorised data processor, 
    • Our oversight organisations such as the Department for Culture, Media and Sport (DCMS), the Cabinet Office, 
    • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services), 
    • HM Revenue & Customs, the ICO, regulators and other authorities (acting as processors or joint controllers) based in the United Kingdom who require reporting of processing activities in certain circumstances. 
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  • Your legal rights

    You have the right to: 

    Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 

    Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

    Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.  

    Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 

    Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:  

    • If you want us to establish the data's accuracy. 
    • Where our use of the data is unlawful but you do not want us to erase it. 
    • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.  
    • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  

    Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.  

    Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. 

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