This Girl Can has released a toolkit ahead of the launch of their 'Make Your Comeback' campaign with Strava to enable partners to get involved and support women to become active again after taking a break.
Launching to consumers later this month, the partnership with Strava is part of an innovative new working model for the award-winning campaign, which will see the new This Girl Can Club and ‘Make Your Comeback’ challenge introduced to the fitness tracking platform for the first time.
The new toolkit, which includes posters, social media posts and ideas for how a range of organisations can get involved, allows This Girl Can supporters to showcase their progress and spread the word to their community, with the goal of inspiring women across the country.
The inclusive Make Your Comeback challenge will invite women to get moving again in whatever way works for them. By logging just four hours of activity over four weeks, they will earn a digital finisher’s badge and receive progress updates to keep them motivated.
In addition to the challenge, the Club will allow women to celebrate their achievements, share tips, tricks and inspiration, and get inspired by others to get active on their terms.
Strava users will be able to join the challenge as of 6 June, with the four-week period then beginning on 20 June.
The challenge finishes on 15 July but the Club will continue beyond this, allowing women to keep supporting each other and find other inspiring challenges long into the future.
