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Campaign hub

We believe that no woman should be left behind. That all of us should feel free to enjoy the benefits of moving more. By working together, we can make this a reality for everyone.

About the Hub

If you want to help more women and girls get active in ways that work for them, then this Campaign Hub is for you.  

It brings together the latest research, insight, guidance and tools to help you identify and overcome the barriers that may be holding back the people you’re trying to reach.

The theme of our latest phase is 'We like the way you move' – and you can join the conversation using the link below.  

There’s also a community area for you to share your stories, with our latest news keeping you up to date with everything that’s going on with This Girl Can.

Take a look around and explore the Campaign Hub - we're here to help you.
 

Two women, the one on the left being pregnant, dance in a kitchen

We like the way you move

We know that the women who face the greatest barriers to exercise often have the most to gain from it.

That’s why this phase of our campaign focuses on uplifting women who are underrepresented in sport and physical activity, and making sure no woman is left behind.

Read on

Belonging starts with inclusion

Too many women on lower incomes and from underrepresented groups don’t feel like they completely belong in the world of physical activity.

It’s up to all of us to understand why and work together to make sport, physical activity and movement feel more accessible, appealing and possible to less active women. 

Find out more

A group of women perform the warrior pose during a yoga class in a studio.
Women take part in a boxing exercise class

Resources

If you run a class, club or leisure centre you’ll discover plenty to inspire you in our This Girl Can resource hub, including insight, toolkits and guides, and brand assets and photos. 

Check them out

This Girl Can is 10!

Over three million more women are active now than when our campaign began in 2015.

Read more

A group of women participate in a spin class in a gym

Supporter stories

Cycle Sisters group waving at camera as they cycle together
Cycle Sisters

This Girl Can showcases Cycle Sisters, a charity aiming to motivate and enable more Muslim women to cycle.

Ramblers participants taking part in their Wellbeing Walks
Ramblers Wellbeing Walks

This Girl Can showcase Ramblers Wellbeing Walks, free short walks that take place across England.

Two young adults (Out There Award participant use a map to find the right direction
The Ramblers’ Out There Award

This Girl Can showcases The Ramblers’ Out There Award. A free programme for young adults across England, Scotland and Wales, offering outdoor skills training, breaking barriers to getting outdoors.

See all stories

The National Lottery logo - a hand with crossed fingers - above the writing "30 years of changing lives".

This Girl Can and The National Lottery

By playing The National Lottery you're helping the award-winning This Girl Can in its mission to tell the real stories of women who get active or play sport in the way that’s right for them, using images that show what activity really looks like in all its sweaty, jiggly glory.

Latest news

A pregnant woman and a girl dance in a kitchen.
Introducing our vibrant new advertising campaign

Running across TV screens, social media, radio and outdoor media sites, We Like the Way You Move aims to redefine what women getting active looks like.

 - 5-minute read
woman lifting a barbell
New support to make gyms and leisure centres safer for all women

We’ve helped produce guidance and training for staff to respond to instances of sexual harassment and intimidation.

 - 4-minute read
A row of women lunging with blocks in a fitness class.
Reach Up: transforming more women's lives through group exercise

We’ve joined forces with EMD UK to launch a revolutionary new learning hub for group exercise instructors.

See all news