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Guidance and toolkits

We've created a selection of resources and toolkits to help make your activity more inclusive and welcoming for women and girls.


From our research we've come up with a set of key principles that can help you to put on activities that encourage women to get women and girls to get active on their own terms.


Ensure your space appeals to beginners and those less active.


Have someone friendly greet new participants and show them around. 


Let attendees know that it’s fine to wear clothes they feel most comfortable in.  


When promoting your sessions use imagery to show diversity, reflecting those living in your community.

A decorative collage of screenshots from the As told by the 51% report

As told by the 51%

This Girl Can and ukactive joined forces to create a practical guide to help leisure facilities make their spaces more welcoming to women and girls that covers a range of topics.

See the report
A decorative collage of screenshots from the Digital Marketing Hub website

Digital Marketing Hub

The Hub helps you use digital marketing more effectively to promote events and increase participation and revenue - focusing on marketing strategy and mindset, audience understanding, social media, content marketing, search and SEO, email and website.

Sign up to the Hub

Brand assets and photos

This way to our brand assets and rights-free image library.

See what we've got

A smiling woman uses a rowing machine in a gym

Get inspired

Read about other organisations that have changed their activities to be more inclusive and helped women and girls get active in ways that work for them.