Teenage girls are being given more choice about how they get active in PE lessons as our Studio You platform expands with more content and new instructors.
Launched in September 2021, Studio You is an on-demand video library of activities designed for 11-16-year-olds who have previously felt disengaged from traditional PE lessons.
The campaign has already reached more than 100,000 schoolgirls, with 50% of secondary schools in England have signed up.
This update sees more content added to the digital platform, with activities including yoga, boxing, Pilates and dance, as well as an increased range of instructors for teachers to choose from.
As ever, the content has been developed on insight coming from extensive research done with teachers and teenage girls – a vital reason so many schools have already signed up, according to This Girl Can’s head of campaign activation Claire Edwards,
“We know that many girls thrive in a traditional sport setting, that they love to play in a more competitive environment and that this can be a very important part of PE,” she said.
“But our research shows there are also many that don’t, and we wanted to find a way to support these less-engaged girls to get active and start building healthy habits for life to close the gender activity gap, which is stubborn and starts young.
“The aim of the programme is to broaden the pool of activity choices on offer through PE so there’s something for every girl, and to provide teachers with some support on introducing new disciplines that they may be less familiar with.”
This research shows that nearly half of women in England (47%) didn’t enjoy PE activities, compared to only 26% of men.