It will share educational materials and videos for use in schools, free of charge across the England, and our head of campaign activation Claire Edwards is excited by the partnership.
“Our mission is to get more girls moving by removing as many barriers to exercise as we can,” she said.
“Too often we hear how periods hold girls back from taking part in physical activity but this shouldn’t be the case.
“We just need to give them the right education, encouragement, and coping strategies.
“The partnership with Bodyform aims to help more girls gain access to honest and open information around periods, so they better understand their bodies, free from period stigma and feel empowered to keep moving.”
In developing Studio You we reviewed countless pieces of research analysing reasons girls might avoid PE and found periods to consistently be among the top barriers to taking part in more physical activity in school.
We know it can be a difficult barrier to overcome when dealing with teen girls who may not yet feel fully comfortable with their changing bodies, but we know that supporting teachers to arm themselves with the facts and adopt an inclusive approach is the best way to start.