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Let's Lift The Curfew

Runners pose with Let's Lift the Curfew signs in front of glow-in-the-dark footprints at night in Manchester

Let’s Lift The Curfew launched in October 2023, to showcase women’s stories and concerns around getting active outdoors in the darker months. Alongside this, it called on wider society to acknowledge their role in making getting active outdoors safer for women.

This year, the campaign is back with a flagship event in Manchester, kickstarting hundreds of local runs across the country.

A runner writes on a glow-in-the-dark footprint sticker on the ground

What events are happening?

We hosted our flagship run in partnership with GM Moving in Manchester, on the evening of Monday 28 October. The run coincided with the clocks going back and the return of fewer daylight hours, drawing attention to the need for women’s safety when exercising in the winter months. 

We also worked with supporters to host additional runs across the UK, to drive awareness on a national scale. Good Gym and England Athletics’ Run Together programme supported the campaign by hosting more than 100 runs during the week beginning 28 October, that anyone could attend.

How can you support Let's Lift The Curfew?

We would like to invite you to put on your own local Let’s Lift The Curfew run, to keep raising awareness of the campaign with your community.  

Some ideas of things you might like to consider: 

  • Is there a regular evening run that is already hosted in your area that could be turned into a Let's Lift The Curfew event this winter? This could also be a cycle, walk or other activity.
  • Who are the women in your wider networks who you could invite to join your run? Which communities live in your area who Let's Lift The Curfew would resonate with?
  • We’re asking you to log a walk, run or cycle on Strava – at a time you feel safe doing so – and label it 'Let’s Lift The Curfew'.
    • You can share your Strava activity to your social media with the hashtag #LetsLiftTheCurfew and tag This Girl Can, explaining that these runs are to draw attention to the safety concerns preventing women getting active during darker months. If you’re sharing it to your Instagram Story, you can search for the 'Let’s Lift The Curfew' sticker in-app and add that too.
  • We've produced some social media assets for you to use, organised by the different programmes used to generate each asset (Canva, PowerPoint and Photoshop), with instructions for each – assets for approved This Girl Can supporters, which include the TGC logo, can be found here, while there are logo-free assets to help anyone promote their run below.
  • England Athletics have produced a guide to running in the dark for individual runners and leaders that we would recommend reading through to consider ways to keep safe during your event.
  • GoodGym have put together a training guide on male allyship to help improve women’s safety at night, which may be helpful to share with male runners joining your run.

Women running over glow-in-the-dark footprints in a city at night

Tips and advice to promote your event

To celebrate the success of your event, we'd encourage you to share this across your group and personal social channels to shout about your support.

To showcase solidarity across the different runs and activities, we'd encourage you to share an image of your group all together on social media, tagging @thisgirlcanuk and using the hashtag #LetsLiftTheCurfew to spread the message wider.

To help you promote your event we've put together some social media assets for you to use - these are split up into the different programmes used to generate each asset, with instructions for each.

When promoting your run please use the #LetsLiftTheCurfew hashtag and tag in This Girl Can where appropriate as we would love to see your posts and re-share:

Seven women stand side by side looking upwards at the camera, with glow-in-the-dark footsteps in the background

Canva components

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift The Curfew - Canva components Download the file - 86.16 KB

The toolkit for Canva users consists of drag-and-drop components for social media (1:1 ratios).

Each component is transparent to ensure that our branding appears in the right place, size and proportion.

Simply add your hero image under the branded assets in the layers panel.

Then add your logo and you're ready to export.

PowerPoint

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift The Curfew - PowerPoint Download the file - 2.36 MB

To add your own picture:

  • right click on the template picture above and select “Change picture - from file/this device”
  • navigate to your own image and select and click open
  • your logo should replace the template picture.

Photoshop

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift the Curfew - Photoshop Download the file - 8.78 MB

Please toggle on and off the layers as needed for Photoshop.

PNG images

Let's Lift The Curfew panel asset - text on a magenta background Let's Lift the Curfew - PNG files Download the file - 50.64 KB

Thank you for lifting the curfew with us!

For more info, please email us