This Girl Can Classes, created by EMD UK in 2021 in partnership with This Girl Can, were designed with the needs and concerns of less-active women in mind.
From talking to different women and reviewing extensive research, the classes were created in response to insight revealing that many women felt intimidated by traditional group exercise classes.
They worried about not being "fit enough" or feared they wouldn’t be able to keep up – concerns that often stopped them from even stepping through the studio doors.
This Girl Can Classes aimed at tackling that head-on. It was a welcoming, beginner-friendly and supportive class format that focused on building confidence and community.
Hundreds of instructors trained as This Girl Can Classes instructors and we saw classes being delivered in community halls, leisure centres, and gyms across the country. It resonated strongly, achieving a 92% participant satisfaction rate – a real testament to its impact.