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Bodyform x Studio You launch free online hub

4th October 2023

Education resources now available to further our mission that ‘no blood should hold us back’ and enable more girls to enjoy PE.

With periods being the number one barrier to girls taking part in more sport, physical activity and PE at school*, we're excited to be taking the next step in the Bodyform x Studio You partnership by introducing a free online resource hub.

This summer, our award-winning Studio You platform joined forces with leading period care brand Bodyform to break through boundaries and tackle the issue head-on. 

Together, we want to make sure that no girl is held back by her period - and that every girl has the confidence to enjoy exercise at any time. 

Teenage girls enjoying Studio You class at school

To further this mission, the Bodyform and Studio You partnership has released a series of online education resources that can be downloaded for free - a move welcomed by our head of campaign activation, Claire Edwards.

“These resources are testament to the great work Studio You is doing with Bodyform, to give girls the right education, encouragement and coping strategies so they can enjoy sport and physical activity regardless of whether they are on their period," she said.

“PE lessons offer an informal environment to support more traditional curriculum subjects such as biology, to educate students about the menstrual cycle, period products and the benefits of exercising in managing period symptoms.  

“With over 50% of schools across England accessing Studio You to shape PE lessons, we hope these online resources will help PE teachers support students to feel empowered to be active even when they’re on their period.” 
 

These resources are testament to the great work Studio You is doing with Bodyform, to give girls the right education, encouragement and coping strategies so they can enjoy sport and physical activity regardless of whether they are on their period.

Claire Edwards

Head of campaign activation, This Girl Can

With research revealing that nearly half (47%) of women and girls aged 14-25 worry about having their period while exercising, and 55% of girls aged 11-16 do not meet the government's physical activity guidelines, the launch of the new online resources couldn’t come at a better time. 

And, according to the Youth Sport Trust, two thirds of girls haven’t received any information or education about periods during their PE lesson**, yet 32% of girls said access to sanitary products and information would improve their experience in PE when on their period*.

Bodyform x Studio You - supporting students in PE

Bodyform's brand manager, Alexandra Fisher, believes the launch of the online hub is a move to be celebrated.

“The development of these resources, in partnership with Studio You, marks another step forward in our quest to help young women be their best selves and live fearlessly, regardless of whether they are on their period,” she said.

“It can be a difficult barrier to overcome when dealing with teen girls who may not yet feel fully comfortable with their changing bodies, but supporting teachers to arm themselves with the facts, and adopt an inclusive approach, is a good place to start.”

The educational resources have been designed to help teachers feel more confident in making their lessons comfortable for girls on their period and are available for free to all secondary schools in England via the Studio You platform.

*Youth Sport Trust, Girls Active, 2023 

**Youth Sport Trust, Girls Active, 2022

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